Free Viewer Seats: Give Clients Read-Only Access at No Extra Cost

The Per-Seat Pricing Problem

Most PPC management tools charge per user. That sounds reasonable until you need to give a client access to their own data. Suddenly, showing a stakeholder a performance dashboard costs you an extra $20-50 per month. Multiply that across ten clients, and you're paying hundreds of dollars just for people to look at reports.

This creates a frustrating incentive: instead of giving clients direct access, teams resort to exporting PDFs, scheduling email reports, or hopping on screen-share calls to walk through numbers. The data exists. The client needs it. But the pricing model makes sharing it expensive.

We think that's backwards. Transparency shouldn't be a premium feature. When clients can see their own performance data in real time, it builds trust, reduces back-and-forth, and frees your team to focus on strategy instead of report generation.

That's why Blueprint charges by connected ad account, not by seat. And it's why the Viewer role is completely free.

How Blueprint's Role System Works

Blueprint uses role-based access control (RBAC) with four distinct roles, each scoped to a specific workspace. Every user gets exactly the permissions they need, nothing more.

Owner

Full control over the workspace. Owners manage billing, invite and remove team members, configure connected ad accounts, and access every feature. Each workspace has at least one Owner.

Manager

Managers handle day-to-day operations. They can invite team members, assign roles, configure ad account connections, and run reports. They cannot modify billing or delete the workspace.

Analyst

Analysts have full access to data. They can view all dashboards, create and customize reports, analyze search terms, review AI Insights, and export data. They cannot manage team members or configure account connections.

Viewer

Viewers get read-only access. They can see dashboards, view reports, and browse performance data for the workspaces they've been invited to. They cannot create, edit, or delete anything. And they're free on every plan.

What Viewers Can (and Can't) Do

The Viewer role is designed for one purpose: giving people visibility into performance data without any risk of accidental changes. Here's the breakdown.

Every action in Blueprint is tracked in the audit log. If you need to verify what a user accessed and when, you can review the complete history for any workspace member, including Viewers.

Use Cases for Viewer Access

Client Reporting for Agencies

This is the most common scenario. Instead of exporting static reports every week, invite your clients as Viewers. They can check performance data whenever they want, on their own schedule. You spend less time generating reports and more time optimizing campaigns.

Stakeholder Updates

Marketing directors, VPs, and C-suite executives often want to see campaign performance without needing to understand every lever. Viewer access gives them a live dashboard they can check before meetings, without any risk of accidentally changing a bid or pausing a campaign.

Team Onboarding

When a new team member joins, start them with Viewer access. They can explore the data, understand the account structure, and get familiar with Blueprint before you upgrade them to Analyst or Manager. It's a safe, no-pressure way to ramp up.

Cross-Department Visibility

Sales teams want to know which campaigns are driving leads. Finance wants to see ad spend tracking. Product teams want to understand which search terms are trending. Viewer seats let you share relevant data across the organization without managing complex permissions for every department.

How to Add a Viewer

Adding a Viewer takes less than 30 seconds. Here's how:

1. Open your workspace settings and navigate to the Team section.
2. Click "Invite Member" and enter the person's email address.
3. Select "Viewer" from the role dropdown.
4. Send the invite. They'll receive an email with a link to create their account and access the workspace.

That's it. The Viewer will only see data for the workspace they've been invited to. If you manage multiple clients in separate workspaces, each client only sees their own data. You can change a Viewer's role or remove them at any time from the same Team settings page.