Stop wasting budget on queries that will never convert
Centralized negative keyword management across Google Ads and Microsoft Ads. Import existing lists, add in bulk with match type control, and integrate directly with search term analysis.
One place for every negative keyword, across every account
Manage negative keyword lists without jumping between platforms. Import existing lists from Google Ads, add keywords in bulk with match type control, and let search term analysis surface the terms you should block next.
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Centralized list management
Organize negatives by account, campaign, or ad group. Multi-level hierarchy keeps your lists clean and targeted.
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Import from Google Ads
Pull in your existing shared negative keyword lists from Google Ads with a 3-step wizard. No manual re-entry needed.
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Search term integration
Flag wasteful terms in search term analysis, then add them as negatives directly — choosing match type and target level without switching tools.
How negative keywords work in Blueprint
Create lists, import from Google, or add directly from search term analysis.
Create lists
Organize negative keywords into named lists targeting specific accounts, campaigns, or ad groups. Add keywords individually or paste in bulk with match type selection (Broad, Phrase, Exact).
Import from Google Ads
The import wizard connects to your Google Ads account, lists your shared negative keyword lists, and lets you select which ones to pull into Blueprint. Keywords appear instantly with their original match types preserved.
Add from search terms
When search term analysis surfaces wasteful queries, select them and add as negatives in one action. Choose the match type and target level — no need to switch tools or copy-paste between tabs.
Platform support
Negative keyword management is available on Google Ads and Microsoft Ads. Meta Ads does not support negative keywords.
| Capability | Google Ads | Microsoft Ads | Meta Ads |
|---|---|---|---|
| Negative keyword lists | ✓ | ✓ | ✕ |
| Bulk add with match types | ✓ | ✓ | ✕ |
| Import from platform | ✓ | ✕ | ✕ |
| Search term integration | ✓ | ✓ | ✕ |
Negative keywords FAQ
Yes. Blueprint includes a 3-step import wizard that pulls your existing shared negative keyword lists directly from Google Ads. Select which lists to import, review the keywords, and they're added to Blueprint instantly.
Blueprint supports all three negative keyword match types: Broad (blocks queries containing all terms in any order), Phrase (blocks queries containing the exact phrase), and Exact (blocks only the exact query). Match types are selectable per keyword when adding individually or in bulk.
Blueprint's search term analysis flags wasteful search terms — queries driving spend without conversions. You can select those terms and add them as negative keywords directly from the search terms page, choosing the match type and target level (account, campaign, or ad group) without switching tools.
Yes. Negative keyword management — including bulk add, match type control, Google Ads import, and all list management features — is available on every plan including the free tier.
Reclaim your wasted ad spend
Start managing negative keywords for free — import from Google Ads, add in bulk, and integrate with search term analysis. No credit card required.