Your agency's brand, front and center — in every client report
Create polished, white-label performance reports your clients actually want to read. Dual branding, AI-generated narratives, and a shareable link — no login required on their end.
Reports that look like yours — because they are
Generate polished, white-label performance reports scoped to each client's ad accounts. Dual branding, AI-written narratives, and a public share link mean your clients get a professional deliverable without ever logging in.
-
Dual branding with custom colors
Your agency logo on the left, client logo on the right. Colors follow a smart fallback: client brand first, then agency brand, then Blueprint teal.
-
AI-generated executive narratives
Blueprint writes a plain-language summary of the reporting period so you don't have to. Review it, tweak it, or use it as-is.
-
Shareable public link
Every report gets a unique URL with a secure share token. Send it to your client — they see the full report without creating an account.
How client reports work
A 3-step builder that takes you from client selection to a shareable, branded report in under two minutes.
1. Select client
Pick a client from your roster. Each client is pre-configured with branding (logo, primary color), contact info, and mapped ad accounts across Google, Microsoft, and Meta Ads.
2. Configure
Set the date range, comparison period (MoM or QoQ), review the AI-generated narrative, and add your own recommendations or notes. Everything is editable before you finalize.
3. Preview & share
Preview the full report with live data, then create it. Blueprint generates a secure public link you can send to your client — they open it in any browser, no account needed.
What's inside every client report
Eight sections designed to tell the full story of your client's ad performance — without overwhelming them.
Executive summary KPIs
Six KPI cards — Spend, Impressions, Clicks, Conversions, CPA, and ROAS — each with the actual value and a period-over-period change indicator (MoM or QoQ).
AI-generated narrative
A plain-language executive summary written by AI that highlights what happened, what changed, and why it matters. Fully editable before you share.
Change log — "What we did"
A dedicated section showing the actions your team took during the reporting period. Give clients visibility into the work behind the numbers.
Performance by account
Per-account breakdowns across every connected platform. Clients see how each ad account contributed to the overall picture.
Trend charts
Dual area charts showing spend and conversion trends over the reporting period. Visual context that makes the KPI numbers click.
Recommendations & notes
A free-text section for your strategic recommendations, next steps, or anything else you want the client to know. Your expertise, in your words.
Client reports FAQ
No. Every report generates a shareable public link using a secure share token. Clients open the link in any browser — no login, no account creation, no passwords. The link stays active until you revoke it.
Yes. Reports display your agency logo on the left and the client's logo on the right. Colors follow a fallback hierarchy: client brand color first, then agency brand color, then Blueprint's default teal. You configure branding once in Settings — it applies to every report automatically.
Each report contains 8 sections: a branded header with dual logos, an executive summary with 6 KPI cards (Spend, Impressions, Clicks, Conversions, CPA, ROAS) showing period-over-period changes, an AI-generated executive narrative, a change log of what you did, performance by account, conversion performance, trend charts, and a recommendations section for your notes.
Client reports aggregate data from all three platforms Blueprint connects to: Google Ads, Microsoft Ads, and Meta Ads. Each report is scoped to the ad accounts mapped to that client, regardless of platform.
Yes. Client reports are included on every plan, including the free tier. The difference is retention: Free plan reports are kept for 90 days and share links expire after that period. Pro plan reports are retained indefinitely with permanent share links. AI-generated executive narratives require a Pro subscription.
Start delivering reports your clients will actually read
Create your first branded client report in under five minutes — free. Dual branding, shareable links, and KPI snapshots on every plan. Upgrade to Pro for AI narratives and unlimited report retention.