Use Cases

Built for teams like yours

Whether you're managing 1 account or 300, Blueprint gives your team one clear view of campaign health across Google, Microsoft, and Meta Ads.

Who uses Blueprint

Four personas, one platform. See how Blueprint fits your workflow.

For PPC Agencies

Manage multi-client portfolios with role-based access, centralized budgets, and transparent client reporting.

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For Freelancers

One dashboard for all your clients. Track budgets, spot anomalies, and deliver clear reports without switching between platforms.

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For In-House Teams

Give your marketing team a shared source of truth for campaign health, with role-based permissions that match your org structure.

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For E-Commerce

Track ROAS across platforms, segment brand vs. non-brand spend, and catch budget waste before it impacts your margins.

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Agencies

Manage 20+ client accounts without the chaos

Agencies juggle multiple clients across Google, Microsoft, and Meta Ads. Blueprint centralizes everything so your team spends less time switching tabs and more time optimizing. Build white-label client reports with your agency's branding and share them via secure links — no client login required.

Pain points Blueprint solves

Scattered spend data across 3 platform dashboards with no unified view
No safe way to give clients visibility without risking accidental changes
Budget overruns go unnoticed until the monthly report

How Blueprint helps

Workspace-scoped roles — Owners manage billing, Managers run strategy, Analysts handle daily optimization, Viewers give clients read-only access at no extra cost
Cross-platform budget pacing — MTD tracking with even, front-loaded, or back-loaded strategies across all client accounts
Audit log — every budget change, setting update, and team action tracked for client transparency and compliance
White-label client reports — generate branded reports with your agency or client logo, custom colors, and shareable links that look like they came from your own platform
73%
Less platform switching
4 hrs
Saved per week on reporting
100%
Client budget visibility
Account Overview — 12 Accounts
Total MTD Spend
$84,230
Budget Health
92%
Active Anomalies
3
Team Members
8
Acme Corp (Google) On Track
TechStart (Meta) Overpacing
RetailMax (Microsoft) On Track
Freelancers

One dashboard for every client, every platform

Solo PPC specialists need efficiency. Blueprint lets you manage all your clients from one login, with AI catching the issues you'd otherwise miss between check-ins.

Pain points Blueprint solves

Logging in and out of multiple client accounts across platforms daily
Quality Score drops go unnoticed because Google doesn't store QS history
Building client reports manually from spreadsheets and screenshots

How Blueprint helps

Morning Pulse dashboard — glance at all accounts' health status in seconds, with the top 10 insights pre-prioritized by severity
Historical Quality Score snapshots — daily QS tracking with component breakdown (CTR, relevance, landing page) and CPC correlation
15-day Pro trial — start with full access, then keep your free account or upgrade at $75/mo per account
$0
To start (Free tier)
16
Anomaly detectors built in
5 min
Setup per account
Quality Scores — 90 Day
Avg QS
7.2
Avg CPC
$2.14
Keywords improved +14
Keywords declined -3
In-House Teams

A shared source of truth for your marketing team

In-house marketing teams need everyone on the same page. Blueprint replaces tribal knowledge and spreadsheet trackers with a live dashboard your whole team can rely on.

Pain points Blueprint solves

Different team members pull different numbers from different sources
No structured permissions — everyone logs in with the same credentials
Performance anomalies surface in monthly reports instead of in real time

How Blueprint helps

RBAC for your org chart — Marketing Director as Owner, SEM Managers as Managers, Jr. Analysts as Analysts, stakeholders as Viewers
AI anomaly detection — 16 detectors automatically surface budget, quality, waste, and competitive issues before your team would catch them
Unified cross-platform view — one dashboard for Google, Microsoft, and Meta with consistent metrics and terminology
1
Source of truth
4
Role levels (RBAC)
3
Platforms unified
Morning Pulse
Accounts
6
Anomalies
2
Budget Health
87%
Est. Waste
$412
CPC spike — Brand campaign High
QS drop — [running shoes] Medium
Budget underpacing — Q1 Push Medium
E-Commerce

Protect your margins across every ad channel

E-commerce brands live and die by ROAS. Blueprint gives you cross-platform spend visibility, brand vs. non-brand segmentation, and search term analysis to cut waste and protect profitability.

Pain points Blueprint solves

Irrelevant search terms drain budget without generating revenue
Brand and non-brand performance blended together, hiding true acquisition cost
Seasonal budget spikes need careful pacing to avoid early-month burnout

How Blueprint helps

Search term waste detection — identify high-cost, zero-conversion queries and build negative keyword lists across Google and Microsoft
Brand vs. non-brand segmentation — separate performance metrics to understand true customer acquisition cost
Flexible pacing strategies — Front-loaded for product launches, back-loaded for end-of-month pushes, even for steady-state
23%
Avg. waste reduction
3
Pacing strategies
7 day
Search term sync
Search Terms — Waste Analysis
Est. Wasted
$1,847
Neg. Candidates
34
"free running shoes" $312 / 0 conv
"shoe repair near me" $187 / 0 conv
"running shoe reviews" $94 / 1 conv
"best trail runners 2026" $156 / 8 conv

See Blueprint in your workflow

Connect your ad accounts in under 5 minutes. Start with the Free tier — no credit card, no commitment.

Try Pro Free for 15 Days View Pricing
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