Configuring Workspace Alerts & Notification Preferences

Overview

Workspace Alerts notify you when something important happens across your connected ad accounts. Alerts are available on all plans (including Free) and cover four categories:

• Performance — spend spikes, CPA anomalies, CTR drops, conversion changes, ROAS deviations
• System — connection failures, token expiry, sync errors
• Account Protection — external changes detected in Google Ads, auto-applied recommendations
• Security — login lockouts, password changes, session events

Accessing Alert Settings

Navigate to Settings → Alerts in the Blueprint sidebar. The alerts page shows all available alert types organized by category, with toggles for each delivery channel.

Delivery Channels

Each alert type supports two delivery channels:

• In-App — alerts appear in the Blueprint notification center (bell icon in the topbar). Always available, no configuration needed.
• Email — alerts are sent to your registered email address. Can be configured for immediate delivery or bundled into daily/weekly digests.

You can enable one or both channels per alert type. Most teams enable email for critical performance alerts and keep system/security alerts in-app only.

Anomaly Detection Pipeline

Blueprint's anomaly detection runs automatically after every data sync. The pipeline works in three stages:

1. Detection: 16 anomaly detectors analyze your synced data for spend spikes, pacing deviations, quality score drops, wasted search terms, impression share erosion, and more.
2. Dispatch: Detected anomalies are routed through your alert configuration. If you've enabled email for performance alerts, the anomaly triggers an email. If not, it appears in-app only.
3. Digest bundling: Anomalies can be bundled into scheduled digests instead of sending individual emails for each detection.

Digest Scheduling

Instead of receiving individual emails for every anomaly, you can configure digest scheduling:

• Daily digest — sent at 7 AM UTC, bundles all alerts from the previous 24 hours into a single email.
• Weekly digest — sent Monday at 7 AM UTC, bundles all alerts from the previous 7 days.
• Immediate — each alert sends its own email as soon as it's detected (default for critical alerts).

Daily and weekly digests only fire when there are alerts to report. If nothing happened, no email is sent.

Personal Notification Preferences

In addition to workspace-level alert configuration, each team member can control their personal notification preferences from Account Settings → Notifications. This page has 8 preference categories:

• Alert emails (performance, system, account protection)
• Account update emails (password changes, session activity)
• Team notifications (invitation accepted, member removed, role changed)
• Connection notifications (token expiry, sync failures)

Security-critical emails (password resets, email verification, team invitations, member removal notifications) always send regardless of preference settings — these cannot be disabled for safety reasons.

Billing and trial lifecycle emails (subscription confirmed, payment failed, trial reminders) also always send because they're legally required.

Account Protection Alerts

Two special alert types live in the Account Protection category:

• External Change Detected — fires when Blueprint's change history sync detects modifications made directly in Google Ads (outside Blueprint). Useful for catching unauthorized changes or auto-applied recommendations.
• Auto-Applied Change — fires when the Recommendation Shield detects that Google re-enabled auto-apply subscriptions on one of your accounts.

These alerts are also configurable from the Recommendation Shield policy panel (Monitoring → Recommendations → Manage Policies). The two systems share the same alert configuration — changes made in either location sync via the same underlying data.