Navigating the Blueprint Dashboard

The Sidebar Navigation

Blueprint's dashboard uses a persistent sidebar on the left side of the screen. This sidebar is always visible on desktop and collapses into a hamburger menu on mobile. It organizes the entire application into logical sections that mirror the way PPC professionals think about their work: an overview, monitoring tools, analysis tools, reports, testing, and settings.

At the top of the sidebar sits Dashboard, which takes you to Morning Pulse -- the daily health-check screen covered in our companion guide. This is the default landing page when you sign in. Below that, the Monitor section contains two items: Budget Pacing for tracking month-to-date spend against your targets, and Budget Targets for configuring the monthly budgets that pacing measures against. These two views work together: you set your targets in one, and track progress in the other.

The Analysis section groups the tools you use for deeper investigation. Quality Scores shows keyword-level Quality Score tracking with historical trends (Google Ads only). Search Terms provides n-gram analysis of search queries with wasteful spend detection. Negative Keywords lets you manage negative keyword lists and apply them across campaigns. Below Analysis, the Reports section contains AI Insights -- the feed of anomaly detections with AI-generated explanations. The Tests section holds Experiments, where you can set up and track A/B tests across your campaigns.

Finally, the Settings section at the bottom of the sidebar expands to show Connections (manage ad platform OAuth links), Workspace (workspace name, plan, billing), Team (invite members and assign roles), Alerts (configure notification thresholds and channels), and Audit Log (a timestamped record of every action taken in the workspace). The sidebar highlights the currently active section, so you always know where you are within the app.

Platform and Account Filters

At the top of the main content area, above every feature view, sits a row of cascading filters. These filters let you narrow down the data you are looking at by platform, account, and campaign. The cascade works from left to right: selecting a platform filters the account dropdown to only show accounts from that platform, and selecting an account filters the campaign dropdown to only show campaigns within that account.

The platform filter supports three options -- Google, Microsoft, and Meta -- plus an All Channels option that shows data aggregated across every platform. When you select All Channels, the KPI cards and charts blend data from Google, Microsoft, and Meta together, giving you a unified view of your total spend, total anomalies, and overall performance. This is the default state when you first navigate to any feature view.

A key detail about these filters: they are server-side, not client-side. When you select a specific platform or account, Blueprint sends that filter to the API and retrieves only the matching data. This means the filters affect every element on the page consistently -- KPI summary cards, charts, tables, and insights all reflect the same filter criteria. There is no risk of seeing a chart for one account while a table shows data for another. The filter state persists as you navigate between feature views, so if you select a specific Google Ads account in Budget Pacing and then click over to Quality Scores, the same account remains selected.

For agencies managing many clients, the filter bar is essential. Instead of logging into separate accounts or switching between browser profiles, you select the client's account from the dropdown and every view in Blueprint instantly shows their data. When you are done and want to see the full picture again, switch back to All Channels and all accounts roll up into a single view.

Budget Pacing View

The Budget Pacing view is where you track how your ad spend is progressing against your monthly targets. At the top, a row of KPI summary cards shows your total monthly budget, month-to-date spend, projected end-of-month spend, and the variance between projected and target. These numbers update as new spend data syncs from the ad platforms, typically every six hours for Google and Microsoft accounts.

Below the KPI cards, two primary charts visualize your pacing trajectory. The daily spend chart shows actual spend per day as bars overlaid with a target pace line, so you can see at a glance whether individual days are running above or below the expected rate. The cumulative spend chart shows the running total of spend for the month against the ideal cumulative target, making it easy to spot when you started falling behind or pulling ahead. Both charts support a month selector, so you can look back at previous months to see how pacing played out historically.

A day-of-week analysis panel breaks down your average spend by day of the week, helping you identify patterns like higher spend on weekdays versus weekends. Below the charts, an account and campaign table lists every account and campaign with their individual pacing metrics. Each row includes a sparkline showing the spend trend over the month, the target amount, current spend, projected spend, and a status indicator. You can expand account rows to see campaign-level detail nested underneath. If you have not set budget targets for an account, the view automatically switches to a spend-only mode that shows actual spend data without pacing calculations, so you still get visibility into where money is going even without explicit targets.

Quality Scores View

The Quality Scores view is available exclusively for Google Ads accounts, since Google is the only platform that exposes keyword-level Quality Score data through its API. When you navigate to this view with a Microsoft or Meta account selected, Blueprint displays a message explaining that Quality Scores are a Google-specific metric and prompts you to switch to a Google account.

For Google accounts, the top of the view shows a KPI row with five metrics: Average Quality Score across all tracked keywords, Average CPC, Keywords Tracked (total count), Improved (keywords whose QS increased since the last snapshot), and Declined (keywords whose QS decreased). These give you an instant sense of the overall trajectory -- are your Quality Scores generally improving, stable, or declining?

Two charts sit below the KPI row. The QS trend chart plots the average Quality Score over time, with data points captured approximately every three days by Blueprint's background sync jobs. This long-term view reveals whether your optimization efforts are moving the needle or if external factors are pushing scores down. Next to it, the distribution donut breaks down your keywords by Quality Score bracket (1-3 poor, 4-6 average, 7-10 good), showing you the overall quality profile of your keyword portfolio. A CPC trend chart shows average cost-per-click over the same time period, since Quality Score and CPC are inversely correlated -- improving QS should reduce your average CPC over time.

The keyword table lists every tracked keyword with its current Quality Score, previous score, change direction, CPC, impressions, and clicks. Each row is expandable to reveal the three Quality Score components: Expected CTR, Ad Relevance, and Landing Page Experience, each rated as Above Average, Average, or Below Average. This component breakdown tells you exactly which lever to pull for each keyword. Above the table, match type filter chips let you quickly narrow the list to Exact, Phrase, or Broad match keywords, which is useful when you want to focus your optimization on a specific match type strategy.

Search Terms View

The Search Terms view helps you understand what real queries are triggering your ads and identify wasted spend. The primary interface is the n-gram table, which groups search terms by their constituent words and phrases rather than showing each individual query in isolation. This n-gram approach surfaces patterns that would be invisible in a raw search term list -- for example, you might not notice that 47 different search queries all contain the word "free," but the n-gram table immediately highlights "free" as a high-spend, zero-conversion term.

Each n-gram row shows the term, the number of unique search queries containing it, total impressions, clicks, spend, and conversions. Rows are expandable to reveal the individual search queries that contributed to that n-gram's totals. Blueprint automatically flags n-grams as wasteful when they exceed configurable thresholds -- by default, a term is flagged when its total spend exceeds $50 and it has produced fewer than 1 conversion. You can adjust both the spend threshold and the conversion threshold to match your own definition of waste. A "Wasteful Only" toggle at the top of the table filters the view to show only flagged terms, making it easy to focus on the biggest waste opportunities.

Below the n-gram analysis, a search terms table shows the raw search queries with their associated metrics. When you identify terms you want to exclude, select them using the checkboxes and click "Add as Negative" to start the negative keyword flow. Blueprint guides you through selecting the match type (exact, phrase, or broad), the negative keyword list to add them to, and the campaigns where the list should be applied. This end-to-end flow means you can go from identifying waste to taking action without leaving Blueprint or opening the ad platform directly.

Keyboard Shortcuts and Productivity Tips

Blueprint is built for efficiency, and there are several habits that will help you move through the dashboard faster. First, take advantage of filter persistence: when you are doing a deep dive on a specific client account, set the platform and account filters once at the top and then navigate freely between Budget Pacing, Quality Scores, Search Terms, and AI Insights without reselecting the account each time. The filters follow you across views.

Second, use Morning Pulse as your daily jump-off point rather than navigating directly to individual features. The insights feed on Morning Pulse links directly to the relevant view with the affected account pre-selected, which saves you the step of manually setting filters. If Morning Pulse shows a budget overspend anomaly for a specific account, one click takes you to Budget Pacing with that account already highlighted.

Third, when reviewing Search Terms, start with the "Wasteful Only" toggle enabled to focus on actionable items first. Only switch to the full view when you want to do exploratory research on what queries are driving your traffic. This two-pass approach -- triage first, explore second -- keeps you from getting lost in the noise of hundreds or thousands of search terms. Finally, bookmark the Budget Pacing view for your highest-spend accounts. As an agency professional, the accounts with the largest budgets carry the most risk, so having quick access to their pacing data ensures you catch overspend or underspend issues before they become client conversations.