Free PPC tools
16 free tools for PPC teams — no account required. Built by the team behind Blueprint.
Available tools
Calculators 7 tools
CPC, CPM & CPA Calculator
Calculate cost per click, cost per mille, or cost per acquisition. Compare your metrics against industry benchmarks.
Use tool →CTR Calculator
Calculate click-through rate from clicks and impressions. See how your CTR compares to industry averages.
Use tool →Conversion Rate Calculator
Calculate your conversion rate and compare it to industry benchmarks. See if your landing pages are performing above or below average.
Use tool →ROAS Calculator
Calculate return on ad spend across campaigns. Input revenue and costs to see your true ROAS, profit margin, and break-even point.
Use tool →LTV:CAC Ratio Calculator
Calculate your customer lifetime value to acquisition cost ratio. See whether your unit economics are sustainable, healthy, or leaving growth on the table.
Use tool →PPC Budget Forecaster
Forecast clicks, conversions, and costs from a monthly budget — or work backwards from a conversion target to find the budget you need.
Use tool →Ad Spend Pacing Calculator
Check if you’re on track to hit your monthly budget. See projected month-end spend and the daily budget adjustment needed.
Use tool →Builders & Generators 2 tools
UTM Builder
Generate UTM-tagged campaign URLs with a live preview. Color-coded parameters, one-click copy, and naming tips for PPC teams.
Use tool →Negative Keyword Builder
Paste search terms and auto-categorize them into negative keyword buckets — competitors, jobs, free/DIY, informational, and more. Export a ready-to-upload list.
Use tool →Analyzers & Visualizers 3 tools
Quality Score Impact Calculator
See how your Google Ads Quality Score affects CPC. Slide between 1–10 to see estimated cost at every level and potential savings.
Use tool →Keyword Match Type Visualizer
Enter a keyword and see which search queries would trigger it under Broad, Phrase, and Exact match. Side-by-side comparison with example queries.
Use tool →Diminishing Returns Calculator
Plot spend vs. conversions data to find your diminishing returns threshold. Logarithmic curve fitting shows where marginal CPA starts rising.
Use tool →Planners & Auditors 4 tools
A/B Test Calculator
Enter visitors and conversions for two ad variants. Get conversion rates, relative uplift, p-value, and a clear winner verdict with statistical confidence.
Use tool →PPC Audit Scorecard
Walk through a 40-point checklist covering account structure, keywords, ad copy, bidding, audiences, landing pages, tracking, and reporting. Get a letter grade and exportable report.
Use tool →Multi-Channel Budget Allocator
Enter your total budget and per-channel ROAS. Get an efficiency-weighted allocation recommendation with a visual breakdown across Google, Meta, LinkedIn, and more.
Use tool →Google Ads Preview & Character Counter
Write RSA headlines and descriptions with live character count bars. See a real-time SERP-style preview of your ad exactly as it would appear on Google.
Use tool →Need more than free tools?
Blueprint gives you budget pacing, AI anomaly detection, Quality Score tracking, and cross-platform reporting — all in one dashboard.