Blueprint vs AgencyAnalytics
AgencyAnalytics is a powerful reporting platform with 80+ integrations. Blueprint combines PPC optimization and reporting in one tool — so you don't need a separate platform for each.
Last updated: March 2026
The key differences
Feature comparison
A transparent look at where each platform stands.
| Feature | Blueprint | AgencyAnalytics |
|---|---|---|
| Platforms & Data | ||
| Google Ads | ✓ | ✓ |
| Microsoft Ads | ✓ | ✓ |
| Meta Ads (Facebook/Instagram) | ✓ | ✓ |
| Total integrations | 3 (PPC-focused) | 80+ (PPC, SEO, social, email) |
| Unified cross-platform dashboard | ✓ | ✓ |
| Reporting | ||
| White-label client reports | ✓ | ✓ Core strength |
| White-label dashboards | ✓ | ✓ Core strength |
| Automated report scheduling | ✓ | ✓ |
| Multi-channel reporting (SEO, social, email) | ✕ PPC only | ✓ 80+ channels |
| Budget & Spend | ||
| Budget pacing (MTD) | ✓ | ✕ |
| End-of-month forecasting | ✓ | ✕ |
| Budget alerts | ✓ AI-powered | ✕ |
| AI & Intelligence | ||
| AI anomaly detection | ✓ 8+ modules | ✕ |
| AI change summaries | ✓ Gemini-powered | ✕ |
| Morning Pulse briefing | ✓ | ✕ |
| Optimization | ||
| Quality score tracking | ✓ Historical trends | ✕ |
| Search term analysis | ✓ Bulk + n-gram | ✕ |
| Campaign management | ✓ | ✕ Reporting only |
| Collaboration | ||
| Multi-user workspaces | ✓ | ✓ |
| Role-based access (RBAC) | ✓ 4 roles | ✓ |
| Free client viewer access | ✓ | ✕ $12/client |
| Audit logging | ✓ | ✕ |
| Pricing | ||
| Free tier | ✓ | ✕ |
| Starting price (paid) | $75/mo per account | $12/client/mo ($79/mo min) |
| Pricing model | Per ad account | Per client (5-client minimum) |
Where Blueprint wins
Optimization + reporting in one
AgencyAnalytics shows you what happened. Blueprint shows you what happened, why it happened, and what to do about it. You get optimization tools and client reporting in a single platform — no need to pay for two separate tools.
AI-powered insights
Blueprint's 8+ anomaly detection modules catch performance issues automatically and explain them with Gemini-powered summaries. AgencyAnalytics displays metrics but doesn't analyze or explain them.
Budget pacing
Blueprint tracks month-to-date spend against targets and forecasts end-of-month totals. AgencyAnalytics can display spend data in a dashboard, but it doesn't pace budgets or forecast overages.
Purpose-built for PPC
Blueprint is built specifically for PPC teams with quality score tracking, search term analysis (bulk + n-gram), and campaign management. AgencyAnalytics is a generalist reporting tool that covers many channels but optimizes none.
Where AgencyAnalytics might be a better fit
- You need multi-channel reporting beyond PPC — SEO, social media, email marketing, call tracking — in a single dashboard
- You rely on 80+ integrations to pull data from platforms like Google Analytics, Shopify, Mailchimp, and dozens more
- Your agency needs a dedicated reporting tool for non-PPC channels and already has a separate PPC optimization workflow
- You have a high volume of reporting-only clients where $12/client/month is more cost-effective than per-account optimization pricing
Pricing comparison
Blueprint
Per connected ad account
- ✓ Free tier with core features
- ✓ Pro at $75/mo per account
- ✓ Optimization + reporting included
- ✓ Free Viewer role for clients
- ✓ 15-day Pro trial
AgencyAnalytics
Per client, $79/mo minimum (Freelancer)
- ✕ No free tier
- ✓ Freelancer $79/mo (5 clients)
- ✓ Agency tier available
- ✓ White-label reporting
- ✕ No optimization tools
Switching is simple
AgencyAnalytics users can start using Blueprint in under 5 minutes.
Connect your accounts
Link your Google, Microsoft, and Meta ad accounts via OAuth 2.0.
Data syncs automatically
Blueprint pulls your campaign data — budgets, quality scores, search terms — in the background.
Invite your team
Set up roles and invite team members. Clients get free Viewer access to their own dashboards.
Frequently asked questions
For PPC reporting, yes. Blueprint includes white-label client reports with free Viewer seats so clients can access their own dashboards. However, if you need reporting across non-PPC channels like SEO, social media, or email marketing, AgencyAnalytics covers more ground with its 80+ integrations.
No. AgencyAnalytics is strictly a reporting platform. It displays your PPC data in dashboards and reports, but it doesn't include budget pacing, quality score tracking, search term analysis, AI anomaly detection, or any campaign management features. You need a separate tool for optimization.
It depends on how you compare. AgencyAnalytics starts at $12/client/month ($79/mo minimum for 5 clients). Blueprint is $75/mo per ad account. But Blueprint includes optimization tools that would otherwise require a second subscription. When you factor in the cost of a separate PPC optimization tool on top of AgencyAnalytics, Blueprint is often the more cost-effective choice.
Yes. Blueprint's free tier lets you connect your ad accounts and evaluate the platform side by side with zero risk. You can also start a 15-day Pro trial to test premium features like AI anomaly detection and budget pacing before making any changes to your current setup.
Ready to see the difference?
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