Blueprint vs Revealbot
Revealbot (now Birch) excels at rule-based social ad automation. Blueprint is built for search PPC management with Quality Score tracking, budget pacing, and AI anomaly detection across Google, Microsoft, and Meta Ads.
Last updated: March 2026
The key differences
Feature comparison
A transparent look at where each platform stands.
| Feature | Blueprint | Revealbot |
|---|---|---|
| Platforms & Data | ||
| Google Ads | ✓ | ✓ |
| Microsoft Ads | ✓ | ✕ |
| Meta Ads (Facebook/Instagram) | ✓ | ✓ Core strength |
| Snapchat Ads | ✕ | ✓ |
| TikTok Ads | ✕ | ✓ |
| Unified cross-platform dashboard | ✓ | ✓ |
| Budget & Spend | ||
| Budget pacing (MTD) | ✓ | ✕ |
| End-of-month forecasting | ✓ | ✕ |
| Budget alerts | ✓ AI-powered | ~ Rule-based |
| AI & Intelligence | ||
| AI anomaly detection | ✓ 8+ modules | ✕ |
| AI change summaries | ✓ Gemini-powered | ✕ |
| Morning Pulse briefing | ✓ | ✕ |
| Optimization | ||
| Quality Score tracking | ✓ Historical trends | ✕ |
| Search term analysis | ✓ Bulk management | ✕ |
| Creative A/B testing | ✕ | ✓ Core strength |
| Automation | ||
| Rule-based ad automation | ✕ | ✓ Core strength |
| Automated bid management | ✕ | ✓ |
| Auto pause/enable rules | ✕ | ✓ |
| Collaboration | ||
| Multi-user workspaces | ✓ | ✓ |
| Role-based access (RBAC) | ✓ 4 roles | ~ Limited |
| Free client viewer access | ✓ | ✕ |
| White-label client reports | ✓ Built-in | ✓ |
| Audit logging | ✓ | ✕ |
| Pricing | ||
| Free tier | ✓ | ✕ |
| Starting price (paid) | $75/mo | ~$99/mo |
| Pricing model | Per ad account | Scales with ad spend |
Where Blueprint wins
Search PPC depth
Blueprint is purpose-built for search advertisers with Quality Score tracking, search term analysis, and budget pacing. Revealbot was designed for social ad automation and lacks these search-specific features entirely.
AI-powered insights
Blueprint's 8+ anomaly detection modules, Gemini-powered AI summaries, and Morning Pulse briefing surface issues before they impact performance. Revealbot relies on manual rule configuration to catch problems.
Predictable pricing
Blueprint charges $75/mo per ad account regardless of spend. Revealbot's pricing scales with your ad budget, so costs grow as campaigns scale — making it harder to forecast tool expenses.
Microsoft Ads support
Blueprint supports Microsoft Ads alongside Google and Meta. Revealbot focuses on Meta, Google, Snapchat, and TikTok — leaving Microsoft Ads users without coverage.
Where Revealbot might be a better fit
- You primarily manage Meta/social ad campaigns rather than search PPC and need deep rule-based automation for those platforms
- You need automated bid management and auto pause/enable rules to run social campaigns at scale
- Creative A/B testing for social ads is a core part of your workflow and you want built-in tools to manage it
- You manage Snapchat or TikTok campaigns alongside Meta and need a single tool that covers all three social platforms
Pricing comparison
Blueprint
Per connected ad account
- ✓ Free tier with core features
- ✓ Pro at $75/mo
- ✓ 15-day Pro trial
- ✓ Free Viewer role for clients
- ✓ No long-term contracts
Revealbot
Scales with managed ad spend
- ✕ No free tier
- ✕ Price grows with ad spend
- ✓ Rule-based automation included
- ✓ White-label reporting
- ✓ Multi-platform social support
Switching is simple
Revealbot users can start using Blueprint in under 5 minutes.
Connect your accounts
Link your Google, Microsoft, and Meta ad accounts via OAuth 2.0.
Data syncs automatically
Blueprint pulls your campaign data — budgets, quality scores, search terms — in the background.
Invite your team
Set up roles and invite team members. Clients get free Viewer access to their own dashboards.
Frequently asked questions
Blueprint is significantly deeper for Google Ads. It includes Quality Score tracking with historical trends, bulk search term analysis, budget pacing, end-of-month forecasting, and AI anomaly detection. Revealbot supports Google Ads but focuses on rule-based automation rather than search PPC analysis and optimization.
No. Revealbot's core strength is rule-based automation — automated bid adjustments, auto pause/enable, and creative rotation. Blueprint takes a different approach, using AI-powered anomaly detection and Gemini-powered summaries to surface insights and let you make informed decisions rather than automating actions via rules.
Blueprint offers a free tier and Pro at $75/mo per account — a flat rate that doesn't change with ad spend. Revealbot starts at approximately $99/mo and scales with your managed ad budget, so costs increase as your campaigns grow. Blueprint also offers free Viewer seats for clients, which Revealbot does not.
Yes. Blueprint's free tier lets you connect your accounts and evaluate both tools side by side with zero risk. You can also start a 15-day Pro trial to test all features before making a decision.
Ready to see the difference?
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