Get more from your ad spend
Guides, use cases, and strategies to help your team master multi-platform PPC management with Blueprint.
Browse by topic
Find the resources that match what you're working on.
Use Cases
How agencies, freelancers, and in-house teams use Blueprint to manage campaigns across platforms.
4 use casesGetting Started
Connect your ad accounts, set up budgets, invite your team, and see your first dashboard in minutes.
5 guidesOptimization
Budget pacing strategies, Quality Score improvement, search term analysis, and waste reduction tactics.
6 articlesPlatform Guides
Platform-specific guides for Google Ads, Microsoft Ads, and Meta Ads integration and best practices.
3 guidesTools
Free PPC tools — UTM builder, ad spend calculator, and more for campaign managers.
1 toolStart here
Our most popular guides for teams new to Blueprint.
The complete guide to budget pacing with Blueprint
Learn how to set monthly budget targets, track daily pacing across Google, Microsoft, and Meta Ads, and get alerted before overspend happens.
How AI anomaly detection catches issues before they cost you
Blueprint runs 16 local detectors across 8 modules to surface budget issues, Quality Score drops, wasted spend, and competitive signals automatically.
Blueprint for agencies: managing 20+ client accounts
See how agencies use workspace-scoped roles, Viewer access for clients, and cross-platform dashboards to manage portfolios without the chaos.
Building white-label reports your clients will love
Learn how to create branded reports with your agency logo, custom colors, and shareable links — no client login required for delivery.
All resources
Browse everything or filter by topic.
Connecting your first ad account
Walk through OAuth setup for Google, Microsoft, or Meta Ads in under 5 minutes.
Setting up monthly budget targets
Create account-level and campaign-level budget targets with even, front-loaded, or back-loaded pacing strategies.
Inviting your team and assigning roles
Set up Owner, Manager, Analyst, and Viewer roles. Give clients read-only Viewer access at no extra cost.
Understanding the Morning Pulse dashboard
Your daily health check: active anomalies, budget status, estimated wasted spend, and top 10 prioritized insights.
Navigating the Blueprint dashboard
Overview of the sidebar, platform filter, account selector, and how to switch between features like Budget Pacing, Quality Scores, and Search Terms.
Budget pacing strategies: even vs. front-loaded vs. back-loaded
When to use each strategy and how Blueprint calculates suggested daily spend to keep campaigns on track.
Improving Quality Scores: a data-driven approach
Use Blueprint's historical QS snapshots, component breakdown (CTR, relevance, landing page), and CPC correlation to prioritize keyword improvements.
Search term analysis: finding and eliminating wasted spend
Identify high-cost, low-conversion search queries and build negative keyword lists to reclaim budget across all platforms.
Reading AI anomaly explanations and acting on them
How to interpret Blueprint's 16 anomaly detectors, understand severity levels, and use Gemini-powered explanations to decide your next move.
Brand vs. non-brand segmentation for better ROAS
Segment your performance metrics by brand and non-brand campaigns to understand true acquisition cost and profitability.
A/B ad copy testing with statistical significance
Set up experiments in Blueprint, track CTR and conversion rate variants, and know when you have a statistically significant winner.
Google Ads integration: the complete reference
Campaigns, keywords, Quality Scores, search terms, change history, and conversion actions. The deepest integration Blueprint offers.
Microsoft Ads integration: what's supported
Campaigns, keywords, QS tracking (same 3 components as Google), daily spend, conversion goals, and async CSV report downloads.
Meta Ads integration: Facebook & Instagram campaigns
Ad sets, ads, daily spend, and conversion goals for Facebook and Instagram. Understand Meta-specific limitations (no QS, no search terms).
RBAC deep dive: Owner, Manager, Analyst, Viewer
What each role can and cannot do, when to use each, and how to structure permissions for agencies with multiple clients.
Using the audit log for compliance and accountability
Track every budget change, team action, and setting modification. Prove who did what, when, for client transparency and SOC 2 readiness.
Client reporting with Viewer access and shared reports
Give clients real-time read-only dashboards or generate shareable report links — no login required for one-off delivery.
Ready to see it in action?
Connect your ad accounts in under 5 minutes. No credit card required.