16 detectors scanning your accounts. Zero manual effort.
Blueprint runs 16 anomaly detectors across 8 modules on every data refresh — flagging pacing issues, quality score drops, wasted spend, impression share erosion, and more. Detection is free. AI explanations are available on Pro.
Catch problems before they cost you money
Blueprint runs 16 anomaly detectors across 8 modules on every request — flagging pacing issues, quality score drops, wasted spend, impression share erosion, and more. Detection is free. AI explanations are available on Pro.
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Severity-ranked alerts
Critical, high, medium, and low severity levels so you know what to fix first. No alert fatigue.
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AI-powered explanations
One click to get plain-language explanations of what happened, possible causes, and recommended actions.
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Morning Pulse dashboard
Start every day with a workspace health overview — accounts monitored, active anomalies, budget health, and estimated waste at a glance.
How AI Insights works
Blueprint scans your accounts on every data refresh. Here's what happens behind the scenes.
Parallel detection
On every data refresh, Blueprint runs 16 detectors across spend, performance, quality, waste, and strategy modules. Results are computed on-the-fly from your existing time-series data — no additional sync required.
Severity ranking
Every insight gets a severity level: Critical, High, Medium, or Low. Critical and High issues surface first so you know what to fix before anything else. No alert fatigue.
AI explanations
One click generates a plain-language explanation via Gemini 2.5 Flash — what happened, possible causes, and recommended actions. Available on Pro, rate-limited to 10 requests per hour.
Everything inside AI Insights
From detection to explanation, here's what you get across every connected platform.
16 anomaly detectors
Metric anomalies, pacing alerts, QS degradation, search term waste, impression share erosion, creative fatigue, bid strategy misalignment, budget capping, keyword cannibalization, geo targeting, brand drift, trends, change impact, conversion lag, day-of-week outliers, and wasted campaign spend.
Morning Pulse dashboard
Start every day with a workspace health overview showing accounts monitored, active anomalies, budget health status, and estimated waste at a glance.
Configurable thresholds
Detection thresholds are defined in code and ready for future per-workspace customization. Spend deviation, QS drop triggers, waste criteria — all tunable.
Batch explain
Select multiple insights and explain them all at once. The AI generates a unified summary with a prioritized recommendations list.
Tone modes
Choose professional, executive, or casual tone for AI explanations. Match the output to your audience — whether it's your team or a client report.
Embedded insight strips
Top 3 Critical/High insights appear directly on the Metrics page as an embedded strip, so you see problems without navigating to the full report.
Platform-aware detection
Google Ads gets all 16 detectors. Microsoft Ads gets 14 (no QS or impression share). Meta Ads gets 12 (no QS, impression share, or search terms). Detectors skip unsupported platforms gracefully.
Deterministic insight IDs
Each insight has a stable ID so your UI selections persist across data refreshes. No flickering, no lost context when new data arrives.
Platform support
AI Insights adapts to each platform's available data. Detectors automatically skip unsupported capabilities.
| Capability | Google Ads | Microsoft Ads | Meta Ads |
|---|---|---|---|
| Anomaly detection | ✓ All 16 | ✓ 14 detectors | ✓ 12 detectors |
| Pacing alerts | ✓ | ✓ | ✓ |
| Quality score tracking | ✓ | ✗ | ✗ |
| Search term waste | ✓ | ✗ | ✗ |
| Impression share erosion | ✓ | ✗ | ✗ |
| Creative fatigue | ✓ | ✗ | ✗ |
| Bid strategy analysis | ✓ | ✓ | ✗ |
| AI explanations (Pro) | ✓ | ✓ | ✓ |
AI Insights FAQ
Blueprint runs 16 parallel anomaly detectors across 8 modules: metric anomalies, pacing alerts, quality score degradation, search term waste, impression share erosion, creative fatigue, bid strategy misalignment, budget capping, keyword cannibalization, geo targeting, brand drift, trend analysis, change impact, conversion lag, day-of-week outliers, and wasted campaign spend.
Yes. All 16 detectors run on every data refresh at no cost, on every plan including the free tier. AI-powered explanations — which generate plain-language analysis of what happened, possible causes, and recommended actions — are a Pro feature.
Google Ads receives all 16 detectors. Microsoft Ads receives 14 (quality scores and impression share are Google-specific). Meta Ads receives 12 (no quality scores, impression share, or search terms). Detectors automatically skip unsupported platforms.
When you click 'Explain with AI' on any insight, Blueprint sends the anomaly data to Gemini 2.5 Flash, which generates a summary, possible causes, and suggested actions in plain language. You can choose professional, executive, or casual tone. Explanations are cached for 7 days and rate-limited to 10 per hour.
Four levels: Critical (immediate action required), High (address within 24 hours), Medium (review when possible), and Low (informational). Insights are sorted by severity first, then by recency, so the most urgent issues always appear at the top.
Let Blueprint watch your accounts around the clock
Start with the Free tier — all 16 detectors run on every plan. Upgrade to Pro for AI-powered explanations. No credit card required.